What Does Matt Epstein Know That We Don’t?
One summer day, Matt Epstein applied to 20 different companies on LinkedIn to find work. He waited.
He never heard back a single response. Fear began to creep in. He couldn’t find a job because of one simple reason: He was blending in with the masses. Panic began to race through his mind. “Seriously, what the hell am I doing here?” He took a deep breath, stepped back and assessed the situation.
And then a stroke of genius hit him.
He was going to be bold. Inspiring. Outrageous. Awkward. Funny. Unbelievable.
It was in this moment Matt Epstein created the most viral and successful job campaign of our lives. By the time his campaign was finished, he had amassed these results:
• Received 80 interview offers from companies like Google, Salesforce.com, Microsoft, Amazon, Etsy and SigFig (among many more)
• Received over 400,000 unique visits and 720,000 page views for his site
• Received over 450,000 YouTube views
• Received 20,000 Facebook Likes, 4,800 Tweets and 4,100 Google +’s
• Received print, online and TV coverage across the world from TechCrunch, Gizmodo, to the Washington Post and Wall Street Journal
How is it that Matt was able to get publicity from just about every big name media outlet, generate a massive fan base and garner 80 interview offers from top tier, innovative companies while so many of us have to beg for a single interview?
What does Matt Epstein know that we don’t?
It’s simple really. He acknowledged one fundamental fact:
The resume is dead.